Scenario 3-5
Jerome Brown is a student of marketing and advertising at a small college in the Midwest.He has been given the task of researching the history of modern advertising as a part of a group presentation.Jerome is sitting in the school's library, carefully looking at a wide variety of magazine ads of different time periods of the 20ᵗʰ century to try to understand how advertising has evolved.Here are some descriptions of the ads that he found:
-(Scenario 3-5) Ads that focused on the product itself, using lots of copy while lacking the real-world context of accurate information and realistic visuals, were dominant in which era?

Question

Quizplus · Accepted Answer

The P.T. Barnum era, from 1875 to 1918, was characterized by advertisements that focused on the product itself and used lots of copy while lacking accurate information and realistic visuals. This was a time when advertising was seen as a form of entertainment, with ads often being over-the-top and exaggerated, similar to the style of the famous showman P.T. Barnum.

Scenario 3-5 Jerome Brown Is a Student of Marketing and Advertising at Advertising