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Today's Advertising Process Can Make Use of Its Speed, Widespread

Question 27

Multiple Choice

Today's advertising process can make use of its speed, widespread reach, and ability to describe benefits.This promotes the diffusion of innovations, meaning that products are


A) delivered quickly to a large portion of the marketplace.
B) priced affordably for the average consumer.
C) designed to meet a number of basic human needs.
D) produced to imitate the goods of competitors rather than offer creative new options.

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