What is the most fundamental ethical issue in advertising?

Question

Quizplus · Accepted Answer

Deception, particularly false or misleading statements, is the most fundamental ethical issue in advertising as it undermines the trust between the consumer and advertiser. It also violates the principles of honesty and transparency, which are essential for ethical advertising. Exaggeration and taste are important considerations as well, but they do not constitute the core ethical concern in advertising. Materialism, while a legal issue, is not necessarily an ethical one.

What Is the Most Fundamental Ethical Issue in Advertising