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Which of the Following Depicts Advertising as It Plays Its

Question 48

Multiple Choice

Which of the following depicts advertising as it plays its most important role, and demonstrates its most powerful influence, in our society and around the world?


A) communicating with various cultures about their most important social issues (example: dangers of drinking and driving)
B) educating people to become consumers, who by definition start out as "information poor" (example: ingredients in beer)
C) causing people to decide for the first time to try items from a generic classification of goods (example: alcohol)
D) influencing people to choose a certain brand once they've decided to use a product category (example: Budweiser)

Correct Answer:

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