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A Potentially Problematic Shampoo Ad Is Submitted to the National

Question 78

Multiple Choice

A potentially problematic shampoo ad is submitted to the National Advertising Review Board by an upset major competitor that considers its wording to be deceptive.The NARB has several options in the actions it may take, but which outcome is it not authorized to direct?


A) persuading the advertiser to change the wording in the ad
B) assessing a fine against the advertiser
C) publicly identifying the advertiser, complaint, or findings
D) dismissing the case altogether

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