Which company found itself at the center of a widespread movement instigated by consumers, and one of the most publicized events in the history of marketing?

Question

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Coca-Cola found itself at the center of the widespread movement instigated by consumers when it introduced New Coke in 1985, replacing the original formula of Coca-Cola. This decision was widely criticized by consumers, and Coca-Cola faced backlash and protests from fans of the original formula. The company ultimately reintroduced the original formula as Coca-Cola Classic and continued selling both versions. This event became known as one of the most publicized events in the history of marketing.

Which Company Found Itself at the Center of a Widespread