Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)
-(Scenario 4-1) A counterargument to claims that ads only lead to mindless consumption points to advertisers continued financial support for a varied and accessible mass media.In fact, the advertising world spent about $ ____ in 2009 on traditional mass media, and with the addition of online advertising, that figure increased to $ ____.
A) 100 million; 150 million
B) 30 billion; 50 billion
C) 140 billion; 200 billion
D) 220 billion; 400 billion
Correct Answer:
Verified
Q85: Scenario 4-1
A group called Adbusters has a
Q87: Scenario 4-3
The Lightning Rod is a fishing
Q88: Scenario 4-3
The Lightning Rod is a fishing
Q89: Scenario 4-2
"Consumerism is a pattern of behavior
Q90: The _ does not outlaw all unsolicited
Q91: Scenario 4-3
The Lightning Rod is a fishing
Q93: Scenario 4-3
The Lightning Rod is a fishing
Q94: Scenario 4-3
The Lightning Rod is a fishing
Q95: Scenario 4-2
"Consumerism is a pattern of behavior
Q96: What concept is involved when a statement
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