Scenario 4-2
"Consumerism is a pattern of behavior that helps to destroy our environment, personal financial health, the common good of individuals and human institutions." This quote is stated on the home page of a website called Overcoming Consumerism.The quote goes on to say, "This site details methods that you can use to help defeat consumerism, save money, work less and lead a more satisfying and environmentally benign life while you help to restore the economic self-sufficiency of your community."
(http://www.verdant.net/)
As one navigates from page to page on the site, advertising is often implicated as a source of the movement toward consumerism.Many of the same criticisms of advertising found on the site were outlined in the textbook.
-(Scenario 4-2) The writers of Overcoming Consumerism believe that as consumerism grows and advertising continues to support it, people will be lured into buying anything and everything.But the text notes that advertising
A) can only create a primary demand for mature product categories.
B) cannot create a primary demand in mature product categories.
C) points out both the pros and cons of any particular product, so consumers can't be "lured" into buying anything.
D) merely informs the consumer and does not try to persuade.
Correct Answer:
Verified
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