Scenario 4-4
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys. He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability, and the fact that it displayed the slogan "The best car in the world" urged him to look at the cars. After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance-$125.00." Joe asked a salesperson what that meant. The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer. After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expenses for national and local advertising.
-(Scenario 4-4)Joe saw a television ad that stated the Toyota Camry was "the world's best car for reliability." The use of such absolute superlatives in advertising is:

Question

Quizplus · Accepted Answer

The use of superlatives in advertising is legal and quite common because advertisers often use exaggeration to make their products stand out. However, it is important for consumers to be aware of such language and not take it at face value.

Scenario 4-4 Joe Rowan Walked into Pederson Toyota One Day and Began