Scenario 4-4 Joe Rowan Walked into Pederson Toyota One Day and Began

Scenario 4-4
Joe Rowan walked into Pederson Toyota one day and began looking at price stickers on Toyota Camrys.He was interested in that model because he had seen a number of television and magazine ads describing the car's features and reputation for reliability.After closely examining the stickers, Joe noticed a line that said "Dealer Promotion Allowance-$125.00." Joe asked a salesperson what that meant.The salesman replied that it was a charge that helped the dealership pay for local advertising to encourage consumers to shop at that particular dealer.After further discussion, Joe learned that almost 5 percent of the cost of the vehicle comes from expense for national and local advertising.
-(Scenario 4-4) The Pederson dealership and Toyota share the expense of local advertising in this market.This is an example of ____ advertising.

A) unfair
B) vertical cooperative
C) comparison
D) corrective