Scenario 4-5
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising.Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance.Following are some of the comments made at the forum.
-(Scenario 4-5) A student said, "Hey, like everybody, I don't like being interrupted by TV commercials, radio spots, or pages and pages of ads in magazines.But all that advertising gives us a whole world of information, news, and entertainment in so many formats.Without it, we'd be paying for TV shows and radio programs, and way more for newspapers and magazines." On which of the following "pros" of advertising is this comment most likely based?

Question

Quizplus · Accepted Answer

The student's comment is most likely based on the "pro" of advertising that it fosters a diverse and affordable mass media. The student mentions that without advertising, consumers would have to pay for TV shows, radio programs, newspapers, and magazines, which implies that advertising helps to offset the costs of producing and distributing these media formats. Thus, the comment supports the idea that advertising helps to create a diverse and affordable mass media landscape.

Scenario 4-5 Students from Several Organizations on Campus Sponsored a Forum to Forum