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Scenario 4-5 Students from Several Organizations on Campus Sponsored a Forum to Forum

Question 116

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Scenario 4-5
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising.Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance.Following are some of the comments made at the forum.
-(Scenario 4-5) One student stood up at the forum and said, "I bought a bike because the ads for this brand said it was 'the best on the planet.' I just don't think that is true.I've had quite a few problems with this bike compared to other brands that some of my friends own." The courts have ruled that when an advertiser uses absolute superlatives in ads like this, consumers


A) are purposefully deceived.
B) should understand that it is merely exaggerated language.
C) should file complaints concerning unethical advertising practices.
D) are unwitting victims of comparative advertising.

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