Scenario 4-5
Students from several organizations on campus sponsored a forum to debate the pros and cons of advertising.Student organizations representing consumers, journalists, marketers, entrepreneurs, and political scientists all had members in attendance.Following are some of the comments made at the forum.
-(Scenario 4-5) Near the end of the forum, one student said, "I keep getting so much junk mail I can hardly keep up with it.I've gotten the same direct mail ad for some new kind of cell phone five or six times now.I tried calling the company but all they want to do is give me more sales pitches! Does anyone actually read these ads? I don't.And I'm tired of getting them." Which agency should this student contact to have his name removed from direct mail lists?

Question

Quizplus · Accepted Answer

The agency the student should contact to have their name removed from direct mail lists is the Direct Mail Preference Service. They maintain a list of consumers who have asked to be removed from direct mail lists and provide that list to marketers. The Direct Mail Preference Service is operated by the Direct Marketing Association, a trade association for direct marketers.

Scenario 4-5 Students from Several Organizations on Campus Sponsored a Forum to Forum