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Scenario 4-6 In Late 2010, Renowned Actress Rachel Leigh Cook Spoke Out

Question 111

Multiple Choice

Scenario 4-6
In late 2010, renowned actress Rachel Leigh Cook spoke out against the entertainment industry and the way it portrays celebrities in advertising. Cook, who starred in the popular 90s hit She's All That, claimed that the airbrushing of celebrities that often takes place before an advertisement is published is a clear case of false advertising. Cook told FoxNews.com, "It breaks my heart to be part of an industry and part of a machine that really pushes out these images and propagates these really terrible standards that are false." Cook went so far in her criticism to question how falsely editorializing is not considered a crime, and stating that so many young women struggle with identity issues in today's society because they are striving to be something that does not exist.(John Dorian, "Rachel Leigh Cook Against Air Brushing, Calls it False Advertising." International Business Times, October 25, 2010.)
-(Scenario 4-6) Advocates of advertising argue that advertising informs consumers, which gives them more power in their purchase decisions. One of the main components of this argument is that


A) advertisements point out all of the benefits of a product and not the downsides.
B) advertising drastically reduces product search time, which ultimately reduces product search costs.
C) advertising creates superficial needs.
D) advertisements make it nearly impossible for consumers to make decisions.

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