Kia glances into her shopping cart and realizes she never tries a "new" brand, an "off" brand, or a "store" brand, but always seems to pick the traditional, well-known products that are practically "household" names-Crest, Tide, Cheerios, Kleenex.This preference for certain products is called brand attitude.

Question

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Brand attitude refers to a consumer's preference for certain brands over others. In the given scenario, Kia has a preference for well-known brands and does not try new or store brands, indicating her brand attitude.

Kia Glances into Her Shopping Cart and Realizes She Never