Jamal manages a Chicago Jiffy Lube and Ted manages a Detroit Jiffy Lube.Though they have never met, but have only emailed through their franchise network, they experience a sense of connectedness by virtue of their common experience, called brand stratification.

Question

Quizplus · Accepted Answer

The term "brand stratification" is not commonly used to describe a sense of connectedness between individuals managing different locations of the same brand. The correct term for this phenomenon is often referred to as "brand community" or "brand affiliation."

Jamal Manages a Chicago Jiffy Lube and Ted Manages a Detroit