When advertisers promote snowblowers in January, air conditioners in June, and school supplies in August, in essence they are actually

Question

Quizplus · Accepted Answer

Advertisers promoting products that are relevant to the current season or situation (such as snowblowers in January or school supplies in August) are activating need states in consumers, creating a sense of urgency and need for the product.

When Advertisers Promote Snowblowers in January, Air Conditioners in June