A young woman needs to buy a tent, sleeping bag, back pack, and hiking boots for a two-week camping trip in the mountains.She has never bought camping equipment in her life, so she has virtually no experience with these product categories.But she is very involved in these purchases, since they will be expensive and will need to last a long time.In this situation, she is engaging in

Question

Quizplus · Accepted Answer

The scenario describes a situation where the young woman has high involvement in making the purchase and lacks experience in the product category. This suggests that she will engage in extended problem solving, which is a type of decision-making process that occurs when consumers face a high level of involvement in a purchase but lack relevant knowledge or experience. The young woman will likely engage in extensive information search, evaluate alternatives, and may even seek advice from friends, family, or experts before making a decision.

A Young Woman Needs to Buy a Tent, Sleeping Bag