A firm is hired to market a high-performance sports car.Three of the elements below would be featured in its MAAMs analysis, but which one would not be included?

Question

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MAAMs (Marketing Analysis and Action Memos) are typically used to evaluate the market and make strategic decisions. Three of the elements listed are relevant to this process; attributes and performance characteristics (A), strengths and weaknesses of competing cars (B), and importance and prioritization of various criteria in the evaluation (C). However, suggested concepts for new ads and commercials (D) would not typically be included in a MAAMs analysis as it pertains more to the creative execution of a marketing strategy rather than the strategic decision-making process.

A Firm Is Hired to Market a High-Performance Sports Car