Related to the way a consumer's culture shapes his or her tastes and preferences is the concept of cultural capital, which is the

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Cultural capital refers to the value that a culture places on certain consumption practices and objects. It includes things like education, knowledge, and exposure to particular cultural experiences that influence an individual's preferences and tastes. For example, someone who grew up in a family that valued classical music may have a higher cultural capital for that genre of music and be more likely to enjoy it than someone who did not grow up in that environment.

Related to the Way a Consumer's Culture Shapes His or Her