Scenario 5-3 A Woman Decides to Prepare a Tuna Casserole for Dinner.At

Scenario 5-3
A woman decides to prepare a tuna casserole for dinner.At the grocery store, she looks for Chicken of the Sea tuna and a box of Kraft macaroni and cheese.At first, she can't find the Chicken of the Sea brand, only competitive brands.She begins to think she'll make something else for dinner.Then she does see it on a higher shelf.She chooses the Chicken of the Sea tuna because she thinks it's tastier than other brands, that the company uses nets that won't harm dolphins, and she likes the talking tuna they use in their commercials.Plus, it's the kind her mother always buys.She chooses Kraft macaroni and cheese, but really couldn't tell you why.Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) A psychologist and a sociologist would explain the woman's shopping behavior in different ways.Which statement regarding these different perspectives is true?

A) The sociologist would consider the consumer as a systematic decision maker.
B) Neither perspective can give a complete explanation of consumer behavior.
C) Only the psychological perspective would attempt to explain why people buy certain brands.
D) The two perspectives would look at the consumer and the behavior in very similar ways.