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Scenario 5-3 A Woman Decides to Prepare a Tuna Casserole for Dinner.At

Question 81

Multiple Choice

Scenario 5-3
A woman decides to prepare a tuna casserole for dinner.At the grocery store, she looks for Chicken of the Sea tuna and a box of Kraft macaroni and cheese.At first, she can't find the Chicken of the Sea brand, only competitive brands.She begins to think she'll make something else for dinner.Then she does see it on a higher shelf.She chooses the Chicken of the Sea tuna because she thinks it's tastier than other brands, that the company uses nets that won't harm dolphins, and she likes the talking tuna they use in their commercials.Plus, it's the kind her mother always buys.She chooses Kraft macaroni and cheese, but really couldn't tell you why.Interestingly enough, she has not purchased any other brands of tuna or macaroni and cheese over the past few years.
-(Scenario 5-3) The woman cannot explain why she buys Kraft macaroni and cheese.In fact, if the store was out of it, she would just buy the store brand.From this information, we can conclude that she repeatedly buys this brand


A) but it is a low-involvement purchase.
B) due to successful problem-solving episode long since forgotten.
C) because it is a high involvement purchase.
D) regardless of her social class.

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