When the question is asked concerning what an agency really wants from advertising research, the answer often falls to the reality that it wants whatever the client wants.
Correct Answer:
Verified
Q6: One way to obtain information about marketing
Q8: Direct response research, also called attitude research,
Q12: Focus groups are for generating statistics and
Q12: Some of the most valuable data are
Q13: Due to years of budget cuts, the
Q14: Copy testing is rarely a good idea,
Q14: A belief in mind control, repressed thoughts,
Q15: There was keen interest as well as
Q16: Products are just things, but brands have
Q17: In a testing situation, people are shown
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