Preparing and executing a breakthrough IBP campaign is rarely a people-intensive business-it usually hinges on the creative work and the business acumen of a few key individuals.

Question

Quizplus · Accepted Answer

Executing a breakthrough Integrated Brand Promotion (IBP) campaign typically requires collaboration among a diverse team, including creatives, strategists, analysts, and other specialists, rather than relying solely on a few key individuals.

Preparing and Executing a Breakthrough IBP Campaign Is Rarely a People-Intensive