Research shows that the primary benefit of creative, award-winning ads is that they

Question

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Research studies have shown that creative, award-winning ads have the primary benefit of breaking through the clutter of other ads and getting remembered by consumers. This increases brand awareness and brand recall, which can lead to increased sales and customer loyalty. While showcasing an agency's style and entertaining viewers is important, the ability to stand out and be remembered is the most valuable for achieving marketing objectives.

Research Shows That the Primary Benefit of Creative, Award-Winning Ads