There is quite a bit of evidence showing that account teams come up with ideas that are
A) pleasing to clients but not award-winning.
B) the most creative and the most useful.
C) funny or memorable but not linked to the brand.
D) the products of conformity and groupthink.
Correct Answer:
Verified
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A)the client leader
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The Xcellent Agency specializes in developing
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Q84: Scenario 9-1
The Xcellent Agency specializes in developing
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