The "stereotyped" view of the people who work in the world of promotion, which probably has some truth to it, says that
A) creatives favor right-brain thinking.
B) advertising experts rely on their left brain.
C) business types use both sides of their brain.
D) teams tend to come up with left-brain solutions.
Correct Answer:
Verified
Q72: What concept refers to the unique preference
Q73: In essence, a creative brief is a(n)
A)informal
Q74: The text notes that tranquility and sameness
Q75: Who prepares the creative brief?
A)the client leader
Q76: Which condition almost always has a very
Q78: Creativity evolves from teamwork as well as
Q79: There is quite a bit of evidence
Q80: In their book, The Wisdom of Teams,
Q81: Scenario 9-1
The Xcellent Agency specializes in developing
Q94: What is meant by the term cognitive
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