The text notes that tranquility and sameness can be deadly to the creative drive.It suggests shaking things up with a visit from an "alien," meaning a person
A) who will create interpersonal abrasion.
B) from outside the department, the firm, or the advertising industry.
C) with a global view and a universal sense of creativity.
D) insulated from the outside world.
Correct Answer:
Verified
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Q73: In essence, a creative brief is a(n)
A)informal
Q75: Who prepares the creative brief?
A)the client leader
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Q79: There is quite a bit of evidence
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