Creativity evolves from teamwork as well as from individuals laboring on their own.Pulling together both levels of creativity is the responsibility of the

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The creative director is typically responsible for overseeing both individual and team efforts in the creative process. They must have a vision for the project and be able to guide both individuals and the team as a whole towards meeting that vision. The client and account executive may provide input, but ultimately the creative director is in charge of bringing together both levels of creativity to create a successful end product.

Creativity Evolves from Teamwork as Well as from Individuals Laboring