Scenario 10-1
During tough economic times, many companies rely on memories of "the good old days" to help advertise their products. Looking for a bit of a jump-start itself, PepsiCo turned to nostalgia-heavy advertisements late in 2009, which were then carried into 2010. The company introduced "throwback" versions of a number of its soft drinks, and created an ad campaign that included new logos and a series of commercials intended to generate feelings of happiness from prior decades.The company had hoped that any warm, fuzzy feelings about the past would make people feel better about the company's present and future.
-(Scenario 10-1) If PepsiCo wanted to depict an ideal usage situation for its brand, what would be the best choice of advertising for the company to use?

Question

Quizplus · Accepted Answer

Slice-of-life ads would be the best choice for PepsiCo to depict an ideal usage situation for its brand. This type of advertising shows consumers how the product fits seamlessly into their everyday lives, portraying a realistic and relatable scenario. This type of advertisement would communicate the message that PepsiCo's products are not only enjoyable but also a natural part of consumers' daily routines. It could help create a sense of comfort and familiarity, which would align well with PepsiCo's efforts to tap into nostalgia and generate positive emotions associated with happy memories from the past.

Scenario 10-1 During Tough Economic Times, Many Companies Rely on Memories of Memories