Compared to print media, what effect does broadcast media have on the copywriting process?

Question

Quizplus · Accepted Answer

Broadcast media, such as television and radio, has inherent limitations on time and space since advertisements are usually limited to specific lengths or time slots. This affects the copywriting process as writers must be concise and impactful in a shorter amount of time compared to print media which may have more space for longer copy.

Compared to Print Media, What Effect Does Broadcast Media Have