A retailer selling artificial Christmas trees runs its spots the first week of October, the first week of November, and Thanksgiving week.This retailer is using a between-vehicle media strategy.

Question

Quizplus · Accepted Answer

A between-vehicle media strategy involves using different types of media vehicles (e.g., TV, radio, online) to reach the audience, not just timing within the same vehicle. The retailer's strategy is more about timing within the same media vehicle.

A Retailer Selling Artificial Christmas Trees Runs Its Spots the First