A young media planner has been hired by your agency, and you are asked to review with him the current state of affairs in the industry and the way these issues affect your clients.You can name a number of major changes in recent years that continue to challenge today's media planners, but which of the following issues would not be on your list?

Question

Quizplus · Accepted Answer

Higher compensation and narrower choices are not major changes in recent years that continue to challenge media planners. While compensation and budget constraints may be important considerations for clients, they are not fundamental shifts in the media landscape. The other options (A, B, and D) all reflect significant changes that media planners must navigate, such as adapting to the diverse needs of global and multicultural markets, dealing with the proliferation of media and increasing consumer influence, and finding strategies to cut through the clutter of a crowded media environment where free content is abundant.

A Young Media Planner Has Been Hired by Your Agency