A children's apparel manufacturer promotes its clothes on a regular basis, but needs a stronger message in August for back-to-school shopping, in December for holiday shopping, and in May for summer shopping.What type of scheduling strategy will run the clothing ads continuously, but will also have three periods of much heavier scheduling?

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Quizplus · Accepted Answer

Pulsing scheduling allows for continuous advertising, but with higher levels of intensity during specific periods of time. This would work well for a children's apparel manufacturer who wants to promote their clothes regularly but also have specific times of the year, such as back-to-school, holidays, and summer, where they need to increase their advertising efforts.

A Children's Apparel Manufacturer Promotes Its Clothes on a Regular