Scenario 12-4 You Scan the Ads for Dallas on Craigslist.com and Find

Scenario 12-4
You scan the ads for Dallas on craigslist.com and find what may be your dream job.The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at established advertising agency.Must have general knowledge of media and be aware of current and future challenges facing media buyers.Salary negotiable." You email your resume and cover letter to the contact person in the ad, and the reply sets you up for an interview next week.
-(Scenario 12-4) The interviewer welcomes you and allows for initial introductions, then starts the interview."I'd like to begin by getting your opinion on something.What do you think is the most important challenge facing media planners today?" You realize you can come up with a number of valid replies, but which answer should you not give?

A) "Keeping up with all the new media options, including branded entertainment."
B) "Making solid media decisions based on research data that is all too often insufficient is sometimes inaccurate."
C) "Accepting the fact that advertising on the Internet will soon replace advertising in traditional classes."
D) "Understanding the cultural issues involved in global and multicultural ads."