Compared to past decades, television is doing a better job at reaching people through ____, that is, the development and delivery of specialized programming for a particular audience.

Question

Quizplus · Accepted Answer

Narrowcasting refers to the delivery of specialized programming for a particular audience. This approach is more effective than traditional broadcasting for reaching targeted audiences. Display advertising, spot advertising, and syndicating are all related to the advertising side of television and not specifically tied to programming delivery.

Compared to Past Decades, Television Is Doing a Better Job