Digital/interactive media advertising and promotion will not likely become the "lead tool" in IBP campaigns very soon, especially when measured by dollars spent.

Question

Quizplus · Accepted Answer

Digital/interactive media advertising and promotion is still a relatively new and emerging field, and it is not yet as well-established as traditional advertising methods. As a result, it is unlikely to become the "lead tool" in IBP campaigns very soon, especially when measured by dollars spent.

Digital/interactive Media Advertising and Promotion Will Not Likely Become the "Lead