Mass emailings that arrive as a form of marketing can get a 3 to 5 percent response compared with a 1 to 3 percent for offline direct marketing efforts.What term is used to describe these mass emailings?

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Mass emailings that arrive as a form of marketing are known as spam. Pop-ups and widgets refer to different types of online advertisements, while opt-ins refer to when individuals give permission to receive emails from a company or organization.

Mass Emailings That Arrive as a Form of Marketing Can