Many consumers access social media on the Internet while also using another form of media, providing a seamless interface.Which IBP tool do they use?

Question

Quizplus · Accepted Answer

The IBP tool that allows for seamless integration of social media with another form of media is television, particularly through the use of hashtags, social media handles or links displayed during programming or commercials. This allows viewers to engage with the brand on social media while also watching TV.

Many Consumers Access Social Media on the Internet While Also