Scenario 14-2
You open up your laptop to begin writing a term paper for your English literature class.You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway.But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site.Then, you figure it's time to get down to work.
-(Scenario 14-2) When you visited the restaurant site, the marketers were able to collect some information about you and your buying habits.How were they doing this?

Question

Quizplus · Accepted Answer

The marketers were able to collect information about the user and their buying habits by using software to monitor their activity on the site. This could include tracking which pages they visited, how long they stayed on each page, and any actions they took on the site (such as filling out a form or clicking a button). This information can then be used to target advertising or promotions to the user based on their interests or behavior on the site.

Scenario 14-2 You Open Up Your Laptop to Begin Writing a Term