Scenario 14-4
Optima Artistic Tools has manufactured art supplies in the Boston area for almost 100 years and is a strong competitor in the market, selling to art stores around the nation.Optima produces materials for all varieties of media-paints, pencils, charcoals, clays, brushes, papers, canvases-as well as equipment such as palettes, easels, drawing tables, etc.Optima is ready to market these products online and has just hired an Internet advertising consultant, Visualizers Inc.Optima has set a goal of 9 percent from Internet sales by the end of next year.
-(Scenario 14-4) Visualizers tells Optima managers that the first step in fostering Internet sales is to publish extensive product data, specifications, prices, and nationwide retail outlets carrying its products.This most likely means that Optima should set up a

Question

Quizplus · Accepted Answer

The best choice for Optima to publish extensive product data, specifications, prices, and nationwide retail outlets carrying its products is to set up a corporate home page. This will give Optima direct control over the information communicated to potential customers and allow them to display their full product line in an organized and user-friendly manner. A virtual mall or portal would not necessarily allow for the same level of control and specificity in presenting product information, and a search engine on its own would not provide a comprehensive source of information for customers.

Scenario 14-4 Optima Artistic Tools Has Manufactured Art Supplies in the Boston