A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies it.The little boy's new toy is an example of a

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The little toy that comes with the Happy Meal is a free premium, as it is offered as a bonus incentive with the purchase of the meal. A self-liquidating premium requires the consumer to pay an additional fee to receive the product. A sampling technique involves giving out small samples of a product to potential customers. A trial offer involves giving customers the opportunity to try a product for a limited time before committing to a purchase.

A Mother Purchases a Happy Meal Box and Her Son