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Some Airlines Have Run into Big Trouble When They Have

Question 60

Multiple Choice

Some airlines have run into big trouble when they have tried to up the mileage levels needed to earn awards in their frequent-flyer programs.Which of the common risks associated with promotions have their actions demonstrated?


A) the risk of devaluing the product
B) the risk of alienating customers
C) the risk of putting in too much time and expense
D) the risk of facing legal action

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