The combination of transit, aerial, and cinema advertising is commonly called ____ media advertising.

Question

Quizplus · Accepted Answer

Out-of-home advertising refers to advertising that reaches consumers while they are outside of their home, including transit advertising (e.g. ads on buses or trains), aerial advertising (e.g. ads on blimps or planes), and cinema advertising (e.g. ads shown before movies). P-O-P (point-of-purchase) advertising refers to advertising in retail locations, trade-channel advertising refers to advertising to distributors or wholesalers, and business-market advertising refers to advertising to other businesses. Therefore, B is the best choice for this question.

The Combination of Transit, Aerial, and Cinema Advertising Is Commonly