Scenario 15-4 General Mills Brand Breakfast Cereals Face Strong Competition in the in the Dry

Scenario 15-4
General Mills brand breakfast cereals face strong competition in the dry cereal category from brands like Kellogg's and Quaker Oats.Still, General Mills brands like Wheaties and Cheerios maintain a strong share of the market.As a manufacturer, General Mills knows it must stimulate consumer demand for its brands, but it must gain retailer support for these brands as well.Its market research shows that some consumers are very loyal to certain brands of cereal, but most consumers show some level of variety-seeking behavior in this product category.As a result, General Mills is constantly examining different sales promotion tools to stimulate consumers to consider its brands when shopping for breakfast cereal.
-(Scenario 15-4) General Mills has experimented with selling cereal in the form of a "two pack." These are two standard-size boxes of cereal shrink-wrapped together and offered at a special price.What is most likely the objective for this type of consumer-market sales promotion technique?

A) to disrupt a competitor's strategy
B) to encourage a repeat purchase
C) to introduce a new brand
D) to stimulate a larger purchase