Scenario 15-6
You are a media planner at an advertising agency in Dallas.Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m.When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues.You need to answer them before the weekend hits.
-(Scenario 15-6) One email says that a client with several fast-food restaurants along the state highway wants to get out the message to "eat right now." What kind of media should he use? You reply that you know what will work best.You can meet on Monday to discuss the use of

Question

Quizplus · Accepted Answer

Since the client wants to get out a message along a state highway, outdoor advertising like billboards would be the most effective option. Billboards allow for a large, eye-catching message that can be seen by drivers and passengers along the highway, making it a great way to promote a fast-food restaurant. Directory advertising and out-of-home advertising, like kiosks in malls, would not be as effective for this particular client. Event sponsorship, like NASCAR family days, could be effective but may not reach as wide of an audience as billboards along a state highway.

Scenario 15-6 You Are a Media Planner at an Advertising Agency in Agency