Scenario 15-6 You Are a Media Planner at an Advertising Agency in Agency

Scenario 15-6
You are a media planner at an advertising agency in Dallas.Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m.When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues.You need to answer them before the weekend hits.
-(Scenario 15-6) Another email comes from a client asking for clarification on something.She owns a hair salon downtown, and you have occasionally placed newspaper ads for her.One of her regular customers works in marketing and casually mentioned that she should advertise in "out-of-home" media.She never got to ask her exactly what that is.You email a brief definition, adding a note that

A) it generally targets local audiences.
B) this is not a type of support media but a primary means of advertising.
C) it involves either billboard, transit, or packaging formats.
D) it is a low-key, low-tech way to advertise.