Scenario 15-6 You Are a Media Planner at an Advertising Agency in Agency

Scenario 15-6
You are a media planner at an advertising agency in Dallas.Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m.When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues.You need to answer them before the weekend hits.
-(Scenario 15-6) An exec leaves a voicemail asking your opinion about the best form of support media for a restaurant/pub owner in the Dallas area.He has five casual eateries, all free-standing facilities located just outside the city's biggest shopping malls and movie theaters.He already advertises in newspapers and on local TV and radio.He now wants something a little different, something immediate, possibly located in or near the malls, something that would nudge the consumer to try this casual dining right around the corner-tonight.By the time you call the exec, you both have the same idea.What is it?

A) mobile advertising
B) aerial advertising
C) directory advertising
D) cinema advertising