The "new order" of building brands is based on the acknowledgement that the fields of advertising, branding, and entertainment are separate entities and will always be separate entities.

Question

Quizplus · Accepted Answer

The "new order" of building brands is based on the understanding that advertising, branding, and entertainment are converging and overlapping, and that successful brand-building requires an integrated approach that leverages all three fields.

The "New Order" of Building Brands Is Based on the Acknowledgement