Industry research indicates that NASCAR fans are unusually loyal to the brands that sponsor the cars.

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Industry research suggests that NASCAR fans are highly loyal to the sponsors of cars, and this has been a significant factor in attracting sponsors to the sport. Some studies have found that up to 70% of fans have a more favorable opinion of a brand that sponsors a driver or team, and that this translates to increased purchase intent and a willingness to pay a premium for sponsored products. This loyalty is partly due to the intense bond between fans and their favorite drivers, as well as the high visibility and exposure that sponsors enjoy on and off the track.

Industry Research Indicates That NASCAR Fans Are Unusually Loyal to the Brands